THE SHINS - SIMPLE SONG
Wow, I’m exhausted, you don’t just listen to, or just watch this video… it is an experience that demands you focus all your energy into understanding what is going on. My first reaction was NOT to review it because I thought it was dark and depressing. If you think this video is about a dysfunctional family, try again….and try harder.
Ok, I have to break this down. First, the filming of the video is, quite simply, brilliant. It mixes present and past images flawlessly dragging the viewer into the story. Even the lighting so well thought out that if it weren’t the way it was then the video would defiantly lack the impact.
Second, the screen play for the video could be used as a springboard for a motion picture. If anyone does do a motion picture…I get credit for the idea.
Third, the instrumentals and vocals are great, some of the best I have heard. Not only are they good but enjoyable as well. Yes, I have heard well played music that was NOT enjoyable, the most extreme example would be listening to someone playing musical scales very well (i.e. NOT enjoyable!!)
Fourth, and I saved the biggest surprise for last, is that the lyrics are extremely good. But it is not that they are good that is the surprise. It is that they are not what you expect when you see the video. When you know what the lyrics are saying, and THEN watch the video, that is when you are treated to the surprise. Because the lyrics change the video…everything is different, and your interpretation and your emotions change with it.
This was one of the most complex music videos that I have reviewed so far, I had to work to get to the heart of it and it left me exhausted. But exhausted in the best possible way, because once I stopped plowing and digging through this whole thing….I realized I found a diamond.
Dadfork Rating: 10/5 (yes, this means it is as good as two 5/5 rated music videos!)